A bespoke research studio for highly specialized businesses to discover, grow, and flourish in their market niche.
Note & Niche
Mass insight is overrated. Boring. Risky.
Don’t settle for their questions. Answer yours.
I build and conduct bespoke research studies for businesses in niche industries to dig deeper, dream bigger, and answer the weird, bold, particular questions that set their genius on fire.
In a world of off-the-shelf research, Note & Niche is a tailored craft for the unmistakable.
Deep research for organizations that need nuance and have no desire to sound like everyone else.
ORIGINAL STUDIES, START TO FINISH
Does your business have a tricky question it’s struggling to answer? A hunch about market behavior you need to validate? A perspective on the world of work you’re trying to develop?
Note & Niche’s core service: original research design to answer idiosyncratic questions. We start by sketching out your question, creating a custom study to answer it, executing the research, and synthesizing analysis into assets you can use.
AUDIENCE INSIGHT & BEHAVIOR MAPPING
It starts with a disconnect. Maybe your campaign isn’t converting. Maybe people say they love your product but aren’t coming back. Or maybe you’re just not sure who your actual audience is anymore.
I help you figure out not just what’s happening with your ideal customer or industry vertical, but why — by listening closely to attitudes, studying behavior in context, and surfacing patterns of belief that define why buyers do what they do.
BRAND & MESSAGE CLARITY
You’re not trying to sound like everyone else — you’re trying to resonate. I help you uncover the language, signals, and stories that land with the right people. Whether you’re launching something new or reintroducing yourself to the market, I help you tell your story in a way that fits who you are and who you're trying to reach.
NARRATIVE & CULTURE LISTENING
Sometimes the problem isn’t your offer — it’s the story underneath it. Whether you’re facing internal drift, external perception gaps, or organizational growing pains, I help you surface the signals hiding in language, culture, and narrative. This is where meaning lives. I help you find it — and act on it.
OUR APPROACH
I don’t do generic. I do precision — for businesses brave enough to ask real questions and claim their corner of the world.
Most research tells you what you (and your competitors) already know. Most strategy decks smooth out the edges that actually matter. At Note & Niche, I work with organizations that are particular on purpose — startups, nonprofits, and small teams with real depth, layered audiences, and zero interest in mass appeal. I study behavior in context, translate human patterns into strategy, and help you answer tricky questions and make meaningful decisions with clarity and nuance, not assumption.